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During ICMAI CMA Campus Placement, companies conduct interviews in different formats depending on their recruitment style and ICMAI’s coordination.
These formats include telephonic interviews, online video interactions, and virtual panel discussions.
This blog explains each interview mode so students clearly understand what to expect during the campus placement cycle.
In a telephonic interview, the company connects with the student through the registered mobile number.
It is usually a short, initial screening round where companies check:
📞 Basic profile
📞 Confirmation of details submitted in the campus form
📞 General background understanding
This round helps companies decide whether to move the student to the next stage.
Companies conduct video interviews using:
💻 Zoom
💻 Google Meet
💻 Microsoft Teams
💻 Webex
Students join using a meeting link shared by ICMAI or the company.
During the interaction, interviewers ask:
🎥 General questions
🎥 Profile-based questions
🎥 Role-related queries
This format allows companies to interview students without requiring physical presence.
In a virtual panel interview, multiple interviewers join the same online meeting.
These rounds may include:
🧑💼 General discussions
📘 Role-specific questions
📄 Clarifications on academic/resume details
This mode helps companies evaluate a student from multiple perspectives in a single session.
Some companies use a combination of formats, such as:
🔁 Telephonic screening → followed by video interview
🔁 Online round → followed by final offline round
The structure depends entirely on the company’s internal recruitment process.
Here are some important points:
ℹ️ Online, video, and telephonic interviews are part of the official ICMAI campus process
ℹ️ ICMAI shares links, meeting details, or call information
ℹ️ Companies use these modes for quick and efficient interviews
ℹ️ Students must be available at the scheduled time communicated to them
These formats help companies manage interviews across multiple locations and time zones.
Different interview modes—telephonic, online video, and virtual panel interactions—are now standard in ICMAI CMA Campus Placement.
Companies use these formats to ensure smooth and efficient evaluation, while ICMAI provides all required details to students in advance.
Understanding these interview modes helps students know exactly what to expect during the placement process.

CMA Rohan Sharma (FCMA) is an Interview Success Coach, SAP FI & CO certified with 7 years’ experience, who has trained 1000+ CMAs for their first job interviews through Career Success Launchpad.