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Introduction
Before the CMA Campus Placement process starts, ICMAI conducts a structured training program for newly qualified CMAs.
Earlier it was known as the 12-Day Orientation Program, and now many regions and chapters call it the Advanced Training Program. This training is the first step before attending campus interviews.It is a pre-placement preparation program organised by ICMAI for fresh CMAs. The purpose is to help students prepare for: ✨ Professional communication
✨ Interview readinessICMAI requires students to maintain at least 90% attendance during the orientation/training program. If a student does not meet the required attendance: ❗ They may not be allowed to participate in campus
❗ Their candidature may be temporarily blocked This rule ensures students take the preparation seriously.Here’s a simple overview of why the program is important:
1️⃣ Helps you understand what companies expect Students get clarity on how companies behave, what they look for, and how interviews work.
2️⃣ Improves professionalism Students learn how to present themselves in a professional manner during the campus process.
3️⃣ Builds confidence before interviews It helps students stay relaxed, confident, and ready for discussions.
4️⃣ Supports fresh CMAs in transitioning to corporate life The program teaches how to behave, communicate, and work in a corporate setup.
5️⃣ Explains the entire campus placement process Students get clarity about shortlisting, communication, and interview flow.
The orientation / advanced training program generally includes:
📘 Overview of campus placement rules
🧭 Guidance on how campus interviews workMany fresh CMAs struggle because of:
😬 Nervousness during interviews
📉 Low confidence
❌ Lack of practical exposure
This training program reduces these challenges and gives students a structured start before campus begins.
⭐ Conclusion
The CMA Campus Orientation / Advanced Training Program is an essential part of the placement cycle.

CMA Rohan Sharma (FCMA) is an Interview Success Coach, SAP FI & CO certified with 7 years’ experience, who has trained 1000+ CMAs for their first job interviews through Career Success Launchpad.